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The best choice.

In other words, to reach the new goal, an image must be established in the public's mind. luckstar is their favorite brand of choice. Jelly, as a casual food, is not a necessity for consumers, nor is it likely to be a dominant nutritional product; consumption is motivated mainly by the need for snacking and is an optional choice. Therefore, pure product-level benefits will not be the decisive factor for the public to love Luckstar. Companies need to think strategically and recognize that it is not the product that sells, but the brand! It is possible to create values for the Luckstar brand so that people will love Luckstar because they share the same values - just as people with similar interests are attracted to each other.

Concept of the product.

The expectation of family, the emotion of family and friends, all these have their value criteria, and these values influence their choices and preferences every moment. Finally, a connection between the brand and the consumer in terms of values: "Family is priceless" is the core concept of the Luckstar brand, a very traditional and inclusive value that makes it a Filipino brand rather than a regional niche brand.

Why Choose Us.

Luckstar enters the market with children as the main consumer, as a mass brand, its consumer level is greatly broadened: there are children, teenagers, couples, families, for these different levels, the expression will be different, and the core concept that unifies them is "affection". To establish exclusive resources for the brand.

Healthy, tasty and nutritious.

Since the day of birth, "the pursuit of stronger and better, to create a healthy and happy tomorrow" as the spirit of the enterprise unswerving intention, for human beings to achieve the desire to achieve fitness, better enjoyment of life, to a better future and unremitting efforts.